General Motors de Mexico has allied with The Walt Disney Company Mexico for Latin America's first virtual comic album based on the new animated movie about Atlantis, according to local news reports.

Chevrolet dealers will play a part in the film's promotion as well as being a focal point for young sticker-collecting fans.

To read a feature about General Motors de Mexico, please click here.


To view related research reports, please follow the links below:-

The automotive industry in Latin America: Mexico, Brazil and Argentina Forecasts to 2005

The world's car manufacturers: A financial and operating review