GERMANY/UK: Germans' British luxury brands do well in 2012
By Graeme Roberts | 10 January 2013
The super-luxury brands owned by Germany's Volkswagen and BMW groups both posted healthy sales growth in 2012. VW's Bentley announced global growth of 22% year on year to 8,510 cars, following the worldwide dealer count rising 10%, while BMW's Rolls-Royce said it booked a "record" 3,575 cars but did not provide a 2011 comparison.
Bentley’s chairman and chief executive Wolfgang Schreiber said: “This strong performance was possible due to our continuing investment in new models.
"We expect the luxury market in 2013 to continue to be challenging but, with significant new model introductions, we believe we have the potential to maintain growth throughout the year.”
The Americas were Bentley’s largest global market with 2,457 cars delivered, a 22% year on year increase. China followed closely with sales up 23% to 2,253.
Europe deliveries grew 12% to 1,333 cars. Russian sales were up 37% and UK volume was up 7% to 1,104.
Middle East sales were up 44% to 815, Asia Pacific deliveries were up 44% to 358 and Japan saw "exceptional" growth of 73% with 190 sales.
A new 500hp V8 engine, replacing a V12 in some models was "extremely successful", accounting for almost 20% of sales and attracting new customers, Bentley said.
Sales of the flagship Mulsanne grew 10% as four of 10 Mulsannes last year were sold in China, where the popularity of the pinnacle limousine was boosted by a Diamond Jubilee special edition.
Rolls-Royce, meanwhile, said it sold a record 3,575 cars last year "despite a number of challenges in 2012" including global business uncertainty and political unrest, preparations for the start of production of the Phantom Series II and expansion work at the factory in West Sussex to help the company meet increasing demand for bespoke (customised) models. Almost every (95%) Phantom and 73% of the Ghosts left the southern England factory with some degree of personalisation.
Rolls-Royce claimed to lead the luxury segment for cars selling above EUR200,000.
Strong growth was achieved in many regions, with notable results seen in the Middle East (up 26%), mainland Europe (up 21%), and Asia Pacific (up 18%), The United States and China remained the larges markets with the US back on top after being edged out by China. Several markets reported record sales including Saudi Arabia (up 63%) and Germany (up 15%).
Thirty new or refurbished dealerships opened last year, taking the total to over 100. New markets included Latin America and the cars are now sold in over 40 countries.
"My aim at the outset of 2012 was another record. I am delighted to announce our sales for 2012 and to celebrate our 10(th) anniversary with an historic record result," said CEO Torsten Muller-Otvos.
"We had an outstanding year in spite of the challenges we faced, and Rolls-Royce now leads the ultra luxury market by some considerable margin."
The first BMW-designed Rolls-Royce was delivered on 1 January, 2003.
During this 10th anniversary year a large extension at Goodwood will be opened.
BENTLEY DELIVERS 22% GLOBAL GROWTH IN 2012
Growth in all international regions
Americas retains position as largest market
(Crewe, 10 January 2013). Bentley Motors today announces global growth of 22% in 2012 as deliveries to customers increased to 8,510 cars (7,003 cars in 2011). This maintains Bentley’s position as the leading manufacturer of luxury vehicles in the world. Deliveries were up in every international region as Bentley increased its global sales network by 10%.
Commenting on the results, Bentley’s Chairman and Chief Executive Wolfgang Schreiber said:
“2012 has been an excellent year for Bentley. This strong performance was possible due to our continuing investment in new models and the hard work and commitment of a highly motivated Bentley team. We expect the luxury market in 2013 to continue to be challenging but, with significant new model introductions, we believe we have the potential to maintain growth throughout the year.”
The Americas finished 2012 as Bentley’s largest global market, with 2,457 cars delivered to customers in the region, a 22% increase on 2011 (2,021 cars). China followed closely with 2,253 cars delivered, Bentley’s largest ever volume in the region and a 23% increase on 2011 (1,839 cars).
In Europe deliveries grew by 12% with 1,333 cars delivered to customers (1,187 in 2011). The increasing popularity of the Bentley brand in growing markets like Russia, where deliveries were up 37%, contributed to the strong performance of the region. In the UK 1,104 cars were delivered to customers, a 7% increase on the previous year (1,031 cars).
The Middle East region performed very well with deliveries up 44% to 815 cars (566 in 2011). Asia Pacific also increased its deliveries by 44% to 358 cars (249 in 2011). Finally Japan saw exceptional growth of 73% with 190 deliveries (110 in 2011)
The new 500hp V8 engine has been extremely successful with customers, accounting for almost a fifth of total sales and attracting a large number of new customers to the brand. The W12 Continental GT and GT Convertible also maintained strong support, jointly accounting for over a third of all sales.
The flagship Mulsanne saw sustained growth of 10%. Four out of every ten Mulsannes built in Crewe were sold in China, where the popularity of the pinnacle limousine was boosted by the Diamond Jubilee special edition. The Flying Spur also continued to sell well, particularly in China, Bentley’s largest four door market.
Rolls-Royce Announces Record Sales In Company's 108-Year History
WEST SUSSEX, England, Jan. 10, 2013 /PRNewswire/ -- Rolls-Royce Motor Cars today revealed record sales results for 2012. 3,575 cars were sold globally during the year, which represents the third consecutive record and the best sales result in the company's 108-year history.
The record results were achieved despite a number of challenges in 2012. These included global business uncertainty and political unrest, preparations for the start of production of Phantom Series II and expansion works at the Home of Rolls-Royce in West Sussex to help the company satisfy increasing customer demand for Bespoke personalisation across the model range. Against this backdrop, Rolls?Royce has successfully retained its position at the very pinnacle of the ultra luxury market, maintaining segment leadership for motor cars selling above Euros 200,000. No other luxury brand sells as many cars in this segment as Rolls-Royce.
-- 3,575 cars delivered to customers in 2012, the highest annual sales in
the 108-year history of the company and the third consecutive record
-- Sales growth reported across many regions worldwide.
-- Bespoke content at highest-ever levels.
-- Expansion into new markets - Rolls-Royce motor cars now sold in more
than 40 countries worldwide.
-- United States overtakes China to regain number one regional position.
-- Rolls-Royce reaffirms position at pinnacle of British luxury goods
Strong sales growth was reported in many regions, with notable results seen in the Middle East (up 26%), Mainland Europe (up 21%), and Asia Pacific (up 18%), The United States and China remained the most significant individual markets for Rolls-Royce Motor Cars. A number of markets reported record sales, including Saudi Arabia (up 63%) and Germany (up 15%).
As part of the company's focus on long-term sustainable growth, there was significant dealer development during the year. Thirty new or refurbished dealerships opened across the world, taking the total to over 100 for the first time in the company's history. Rolls-Royce also expanded into new markets, including Latin America, and sold motor cars in more than 40 countries worldwide.
"My aim at the outset of 2012 was another record. I am delighted to announce our sales for 2012 and to celebrate our 10(th) anniversary with an historic record result," said Torsten Muller-Otvos, Chief Executive Officer, Rolls-Royce Motor Cars. "We had an outstanding year in spite of the challenges we faced, and Rolls-Royce now leads the ultra luxury market by some considerable margin. I applaud the Rolls-Royce workforce for their passion and commitment to this Great British brand and we can look forward to future success."
The company's portfolio includes the pinnacle Phantom family products - Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupe and Phantom Coupe - and the Ghost family - Ghost and Ghost Extended Wheelbase. Demand for all variants was strong. Phantom Series II was unveiled in March at the Geneva Motor Show to worldwide acclaim and production has been increased at the company's Goodwood manufacturing plant to meet customer demand.
2012 also marked another record for the Rolls-Royce Bespoke personalisation programme, a service with Rolls-Royce's legendary hand-craftsmanship and attention to detail at its core. Nearly every Phantom family model (95%), and three out of every four Ghosts (73%), left the Home of Rolls-Royce with some element of Bespoke personalisation. Sales were also enhanced by several exceptional bespoke collections in 2011, including Phantom Coupe Aviator, Art Deco, and Ghost One Thousand and One Nights.
The company celebrates its 10(th) anniversary at Goodwood in 2013. The first Phantom was presented to its owner at one minute past midnight on January 1, 2003. During the anniversary year, a major new extension to the Goodwood manufacturing plant will be opened to help the company meet increasing global demand for highly personalised Ghost and Phantom models.
Original source: Newspress
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