General Motors is to invest US$250m in the CAMI assembly plant in Ingersoll, Ontario, to install flexible body shop equipment and tooling for future vehicle production.

"Conversion of the CAMI Assembly Plant to a flexible manufacturing facility will provide CAMI with the ability to produce multiple global architectures and body styles," said General Motors of Canada president and managing director, Kevin Williams.

"Continually improving the flexibility of our manufacturing operations helps us respond quickly to customer needs and market demand."

GM added the investment would give CAMI the ability to build a higher variety of differentiated products, on multiple platforms, at much lower costs.  

"We have had a strong start to 2013 with customer demand for our newest vehicles driving improved sales," said Williams.

"This is strong confirmation that our investing in manufacturing flexibility, finding ways to bring new products to market faster, is the right strategy."

Construction is expected to begin in the coming weeks.

Headquartered in Oshawa, Ontario, General Motors of Canada Limited (GMCL) employs more than 9,000 people across the country. 

GMCL markets the full range of Chevrolet, Buick, GMC and Cadillac vehicles and related services through Canada's largest automotive dealer network.