SWITZERLAND: General Motors Europe shake-up ends individual brand independence
As it drives to restore profitability, General Motors has clipped the independence of Opel/Vauxhall and Saab in Europe by centralising finance, engineering, purchasing, manufacturing, sales/marketing and aftersales, product planning, quality, human resources, legal and communications as pan-European organisations based at its Zurich, Switzerland, head office - with the leader of each tasked with "significantly improving the effectiveness of the function throughout Europe".
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