CHINA: Geely looks to double market share within five years
By just-auto.com editorial team | 3 December 2010
Volvo’s new owner Zhejiang Geely aims to boost annual sales to 2m vehicles by 2015, doubling its current market share in China to 5.8%, according to media reports in the country ciitng Liu Jinliang, the group's vice president for sales and marketing.
In order to achieve the 2m sales target by 2015, Geely will build more than 40 models on 15 platforms under its three brands, Emgrand, Gleagle and Englon, and will expand its dealer network nationwide, Liu added.
Geely started rebuilding its network in the second half this year. So far it has rebuilt 140 out of 210 Emgrand dealerships, 170 out of 300 Gleagle dealerships and 60 out of 100 Englon dealerships.
It will complete reconstruction of all the 300 Gleagle dealerships in 2011 and gradually finish rebuilding all its 670 dealerships.
Sectors: Emerging markets, Retailing, marketing & distribution, Vehicle manufacturers
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