USA: Gartner Survey Shows Number of U.S. Online New Car Buyers to Increase Significantly by the End of 2000
Survey of 40,000 Households Shows Half of New Car Purchases to Be Facilitated by Internet This Year The Internet has become an essential instrument in the U.S. consumers' new car buying process. A Gartner Group, Inc. (NYSE:IT - news and ITB - news) survey of 40,000 U.S. households revealed that 48 percent of all households that purchased a new vehicle from September 1999 through March 2000 used the Internet in their buying process. The survey also showed 45 percent of the households used the Internet to shop for their new vehicle and 3 percent bought their new car online. Only two years ago, the percentage of new car buyers that used the Internet in their buying process was less than 25 percent.
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