UK: Future Renault Megane ads will be less controversial
Renault UK's "shakin' yer ass" TV ad, which provoked a flurry of complaints when first shown, is achieving its objective of raising the profile of Mégane II. It is working so well that other Mégane models will be able to ride on the back of its success. Scenic II will get its own TV advertising, which breaks on September 19, but other derivatives will rely on other forms of exposure to raise their profile.
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