UK: Former VW vans man named Kia marketing chief
Former Volkswagen Commercial Vehicles marketing head Mark Hopkins has been named as Kia Motors (UK)'s new marketing director based in Walton-on-Thames, Surrey.
Hopkins reports to commercial director Yaser Shabsogh and actually took up his new post in November. He runs overall marketing strategy and execution, overseeing the product, brand and customer marketing teams.
Hopkins will work closely with the UK marketing team and agency roster to further shape and enhance the brand. The team will focus on enhancing consumer engagement through online and CRM platforms whilst developing the successful Through-the-Line 'Reevoo' reviews and recommendations programme, allowing customers the chance to speak on behalf of the brand through genuine reviews of experience.