USA: Ford wins Firestone consumer confidence battle - PR council
A survey of America's top public relations executives shows that Ford appears to have gained the upper hand in the battle for consumer approval and confidence. The corporate reputation survey, conducted among the 130 member companies of the Council of Public Relations Firms, the trade association for the public relations industry, found that 66 percent of the senior executives disagree with Firestone's firing the opening salvo by ending a 95-year relationship as a tyre supplier to Ford.
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