GERMANY: Ford unveiling B-Max first at consumer electronics show
By Tony Lewis | 15 February 2012
Ford’s new B-Max is slated to make its official debut for the motoring press when CEO Alan Mulally unveils it at the Geneva motor show next month but it will actually be unveiled a week earlier for those attending the Mobile World Congress in Barcelona. The automaker did the same with the Focus Electric in the US, showing it first at the Consumer Electronics Show in Las Vegas - a show that coincides with the motor show in Detroit.
For Barcelona, chairman Bill Ford will announce new technologies for Europe that will debut on the B-Max. Ford claims it will be among the most technologically advanced small cars on the market and also the first vehicle to be launched at Mobile World Congress.
Bill Ford will also deliver a keynote speech at the conference discussing the company’s vision for future mobility and the growing connection between automobiles and mobile technology.
“Revealing the B-Max at Mobile World Congress underlines how important technology is to customers and to [us],” said Stephen Odell, chairman and CEO, Ford of Europe. “[It] will raise the bar for small vehicles in Europe, combining technology and premium engineering into a compact frame.”
Sectors: Retailing, marketing & distribution, Vehicle manufacturers, Vehicle product & design
Companies: Ford
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