EXCLUSIVE: AUSTRALIA: Ford to use motor sport success as sales weapon
Motorsport bragging rights are about to become a major sales weapon for Ford in Australia, writes Paul Gover. It plans to use V8 Supercar victories on the track, and the off-track carisma provided by former Holden (General Motors) hero Craig Lowndes, to put some youth and vigour into the sad sales performance of its flagship Falcon, the largest model in the Down Under range.
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