Ford has revealed a KA+ model for Europe positioned below the Fiesta in the marketplace. The rationale behind the model is to meet demand for low-cost vehicles in an increasingly fragmented European B-segment.
The European KA+ will be produced at Ford's Sanand, India, plant and has been engineered for low-cost and maximum utility, contrasting with Ford's latest efforts to add sporty and premium spec elements to the Fiesta.
Ford says the KA+ cabin provides space for five passengers with class-leading front headroom and rear legroom, plus 21 stowage locations, within a sub-4 metre total vehicle length.
It will also be offered with a new 1.2-litre Duratec petrol engine with 114 g/km CO2 emissions and 5.0 l/100 km (56.5 mpg) fuel efficiency
It will come with a price point starting at just EUR9,995 in Germany and GBP8,995 in UK.
"Ford has a proud history of offering affordable small cars that are practical, economical and fun-to-drive," said Jim Farley, executive vice president and president, Europe, Middle East and Africa, Ford Motor Company. "KA+ is true to that tradition, packing a huge amount into a compact car that delivers agile driving dynamics and a surprisingly roomy cabin at an affordable price."
Ford believes the "+" in the name means it will appeal to many existing Ka owners who will see it as offering more. However, a major part of the thinking is to appeal to new customers who want a bigger car in a value-driven package. Competitors will include models such as the budget Dacia Sandero and Kia Rio.
The starting point for the car's development (the previous Ka model was on an architecture shared with Fiat) was Ford's global B-car platform, said Darren Palmer, small car vehicle line director, Ford of Europe, speaking at a media briefing event in Cologne. "KA+ was developed as a global small car vehicle using Ford's international development resource led by our team based in South America. They were supported by a team in Europe who ensured it would have Ford DNA and is as much fun to drive as today's Fiesta. It has features and attributes tailored to the needs of car buyers in Europe."
Palmer also said that related models have been launched successfully in Brazil and India. In Europe it will be offered primarily as 5-door hatchback, though a 4-door sedan version will be offered in Eastern Europe and Turkey.
Big Value in a Small Package: All-New Ford KA+ Offers Outstanding Space, Economy and Driving Fun
Ford reveals the all-new KA+ 5-door hatchback in Europe, which delivers outstanding interior space, fuel efficiency and fun-to-drive dynamics at an affordable price
The KA+ cabin provides space for five passengers with class-leading front headroom and rear legroom, plus 21 stowage locations, within a sub-4 metre total length
New 1.2-litre Duratec petrol engine with twin-independent variable camshaft timing offers responsive performance with 114 g/km CO2 emissions and 5.0 l/100 km (56.5 mpg) fuel efficiency**
Unique chassis specification delivers agile and enjoyable driving dynamics; powertrain, body and chassis tuned for reduced noise levels and enhanced refinement
All-new Ford KA+ available for customers in Europe to order from June, with starting price of €9,990 in Germany and £8,995 in the U.K.
COLOGNE, Germany, June 8, 2016 – Ford of Europe today revealed the all-new KA+ small car, which delivers outstanding interior space, excellent fuel efficiency and fun-to-drive dynamics at a value price.
Joining Ford's small-car line-up alongside the best-selling Fiesta,* the KA+ provides an attractive new alternative for European buyers who want a stylish, well-equipped and high-quality small car at a price point starting at €9,990 in Germany and £8,995 in the U.K.
"Ford has a long history of offering affordable small cars that are practical, economical and fun-to-drive," said Jim Farley, executive vice president and president, Europe, Middle East and Africa, Ford Motor Company. "KA+ is true to that tradition, packing a huge amount of value into a compact car that delivers agile driving dynamics and a comfortable interior with class-leading front headroom and rear legroom."
Generous space for five
Available for European customers to order from June with first deliveries later this year, the all-new Ford KA+ is a 5-door hatchback based on Ford's global small-car platform, and offers generous space for five people at an overall length of less than 4 metres.
The KA+ is slightly shorter than the Fiesta, but 29 millimetres taller, with an optimised interior that provides class-leading front headroom and best-in-class legroom for rear passengers.
The KA+ provides outstanding every-day practicality with 270 litres of luggage space – enough to accommodate two large suitcases – plus 60/40 split-folding rear seats, and 21 stowage locations for small items throughout the cabin.
Stowage areas include MyFord Dock in the centre of the instrument panel that enables occupants to store, mount and charge mobile devices such as phones and navigation systems, and front door bins that can each hold a 1.0-litre bottle, a 0.6-litre bottle and a small umbrella. A hidden stowage bin within the end of the instrument panel is only accessible when the driver's door is open, allowing valuables to be hidden out of sight.
Taking inspiration from Ford's latest design language, the stylish, well-proportioned exterior features the distinctive high-mounted trapezoidal grille with large, swept-back headlamps. All KA+ models offer a smart, integrated finish with chrome detailing for the front grille, together with body-coloured bumpers, door handles and door mirrors.
The interior features an attractive grained finish on the instrument panel and hard-wearing, contemporary trim materials in a stylish dark charcoal colour scheme. Distinctive chrome accents are applied in tactile and highly visible areas such as the door release handles, centre console control knobs and air vents.
Responsive and economical powertrain
The all-new KA+ features a simplified powertrain line-up based on an efficient new 1.2-litre Duratec petrol engine to offer maximum value to European consumers. Available with a choice of 70 PS and 85 PS power outputs, the 1.2-litre engine is derived from the same family as the 1.25-litre engine in the Fiesta, and features twin-independent variable camshaft timing technology to enhance performance, fuel efficiency and emissions.
Combined with a standard five-speed manual transmission, the 1.2-litre engine has been tuned to deliver smooth and responsive performance, with a broad spread of torque that makes the car easy and fun to drive in both city motoring and on longer journeys.
Fuel efficiency has been enhanced using optimised calibration, low-friction engine oil and regenerative charging, which saves fuel by maintaining efficient charge levels in the vehicle battery by capturing 'free' electrical energy when drivers coast or brake.
Low rolling resistance tyres and enhanced aerodynamic details, such as an optimised front lower spoiler lip and grille openings, also contribute to improved efficiency. Both engine options achieve CO2 emissions of 114 g/km, with combined fuel consumption of 5.0 l/100 km (56.5 mpg).**
An additional 85 PS high-efficiency variant is available in certain markets with a raised final drive ratio and unique calibration to deliver CO2 emissions of 110g/km.
Agile, fun-to-drive and comfortable
The all-new KA+ has been developed to deliver agile, fun-to-drive dynamics that match European customer expectations.
To deliver the desired dynamic performance, the KA+ features a unique chassis specification with specially developed features including the steering system, springs and dampers, front anti-roll bar, rear torsion beam axle and tyres, along with re-engineered front sub-frame and engine mounts.
The vehicle also has undergone an intensive development program to ensure improved comfort and refinement in typical European driving conditions, with a range of measures to minimise wind noise, road noise and powertrain noise levels.
Following final tuning and development carried out at Ford's European proving ground in Lommel, Belgium, and during extensive test drives on European roads, the KA+ provides customers with an enjoyable and comfortable driving experience.
Comprehensive standard equipment, with two series choices
Customers can select from two KA+ series options, with a standard 70 PS model, and an 85 PS model that also features:
· Manual air-conditioning
· Ford's SYNC voice-activated communications and entertainment system with AppLink that enables voice-activation of a range of smartphone apps
· Ford MyKey, which allows owners to set maximum speed and audio volume limits, and ensure safety features are not disabled. MyKey is ideal technology for parents who are allowing young and inexperienced drivers to use their car
All KA+ models deliver a comprehensive standard specification including power front windows and door mirrors, remote central locking, safety system with six airbags, Electronic Stability Control with Hill Start Assist, Speed Limiter, and Ford Easy Fuel.
When choosing the 85 PS model, customers also can specify a range of attractive optional features including electronic climate control, leather steering wheel with cruise control, heated front seats, DAB audio system, rear parking sensors, power rear windows and heated/power folding door mirrors, privacy glass and 15-inch alloy wheels.
"Choosing a compact car should not mean having to compromise," said Darren Palmer, small car vehicle line director, Ford of Europe. "Our all-new KA+ lives up to the high standards set by our Ford Fiesta, B-MAX and EcoSport compact cars by delivering the style, space, advanced technology and refinement that European customers want."
Original source: Ford