THAILAND: Ford retail sales rise 88% in 2012
By Graeme Roberts | 9 January 2013
Ford full year retail sales in Thailand for 2012 rose 88% year on year to 54,865 units, a yearly record.
Fiesta (3,369 in December, up 62% to 28,645 for the year), Ranger (up 117% to 2,922 in December and 148% to 19,745 in 2012) and Focus (232% to 782 December; 160% to 5,335 full year) set model line sales records.
December retail sales soared 234% to a monthly record of 7,210 units.
"We continued to make significant progress on our One Ford plan in 2012 and finished the year in record fashion," said Yukontorn 'Vickie' Wisadkosin, vice president, marketing, sales and service, Ford Thailand.
Ford claimed the Focus would be the best-selling nameplate globally for 2012 with the Fiesta the top global B segment car, giving the automaker the best-selling B and C segment models in the world, based on the Polk data to 30 September.
The Focus is built at the company's new US$450m plant in Rayong which came on stream in mid 2012.
Escape family SUV sales rose nearly 20% year on year to 623 units.
Ford opened 15 new dealerships across Thailand last year and plans 140 outlets by the end of 2013.
Sectors: Retailing, marketing & distribution, Vehicle manufacturers, Vehicle manufacturing, Vehicle markets
Companies: Ford
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