Ford has reshuffled personnel in its design team.

J Mays, group vice president, design and chief creative officer, said that the moves will help ensure that designs are differentiated further from competitors, and that designs are stronger and more emotional.

Reporting to Americas design executive director Peter Horbury are:

  •  Moray Callum, who has been appointed design director, cars. Effective May 1, Callum returns to North America from Hiroshima, Japan, where he previously was general manager, design division, Mazda Motor Corporation.
  •  Patrick Schiavone, who has been named design director, trucks, also effective May 1. Schiavone previously was design director, cars. He takes over from Ed Golden, who is now working elsewhere within the design department, according to Automotive News.
  • Freeman Thomas, who was named director of strategic design for North America Advanced Studios in California and Dearborn in June 2005, continues in that role.

In a related move, Mazda has appointed Laurens van den Acker general manager of the company's design division. He is responsible for the overall design and styling of all of Mazda's global products, replacing Callum, and reports to Seita Kanai, senior managing executive officer in charge of Mazda 's R&D as well as Mays.

Elsewhere in the global lineup, Martin Smith, executive director, design - Ford of Europe, has assumed additional responsibilities.

Reporting to Smith is Scott Strong, director of design - Ford Asia Pacific and Africa. Strong is responsible for developing vehicle designs for Australia-based product programmes and oversees Ford's China and Asia-Pacific studios, reporting directly to Trevor Worthington, vice president - Ford Australia, and John Shelton, director of product development - Asia Pacific and Africa.

Leading design at Ford's additional brands are:

  • Ian Callum, design director, Jaguar.
  • Steve Mattin, design director, Volvo.
  • Gerry McGovern, advanced design director, Land Rover.
  • Marek Reichman, design director, Aston Martin.
  • Geoff Upex, design director, Land Rover.