THAILAND: Ford plans product blitz to grow share - AutoAsia
Ford is planning a major product blitz in its efforts to grow volume and share in Thailand, according to a report on AutoAsia magazine's website. The report says that Ford is planning to beat Toyota in the Thai market within the next five years. By 2006, Ford officials believe that the Thai light vehicle market will be running at a level of 500,000 to 600,000 units - almost twice its current level.
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