UK: Ford plans pan-European used car locator system
Global Beach, a provider of integrated on-line marketing technology, is to launch a pan-European national used car locator programme for Ford.
Launching initially in eight markets (Austria, Belgium, Czech Republic, Denmark, Hungary, Ireland, Norway and Spain), the programme will be expanded to 19 markets over the next 12 months.
Global Beach already provides Ford's European dealer web services (DWS) programme. Dealers subscribing to the existing DWS service will automatically be able to promote their used stock on the Ford national website and feed directly through to third party used vehicle portals.
The Global Beach software is claimed to provide dealers with all the tools needed to run on-line used vehicle promotion, marketing and sales activities across Europe in 14 markets and in 12 languages.