USA: Ford North America chief wants 'more rational' incentives - report
Ford's North American boss Jim Padilla reportedly thinks current incentives on new vehicles are "unsustainable" and that a more rational approach is required. Padilla was quoted by the US-based website The Car Connection (TCC) as saying his goal was to bring incentives down to half the peak levels of recent months. But Padilla told the website he could not predict how soon that would happen.
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