AUSTRALIA: Ford - New products for new customers
Ford Australia confirmed today a new product line-up to take the company forward into a new era of customer focus on products and services. 'It's no news that Ford is moving fast in its drive to become more and more customer driven in every aspect of our business," said Geoff Polites, President Ford Australia. "It's no longer good enough to deliver a good car to the market and then on-sell it to a customer base. We must be customer driven from the top end - to understand what the marketplace wants and then deliver exactly that.
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