Ford Motor Company of Southern Africa has announced that, with immediate effect, the prices of selected parts pertaining to Ford Fiesta, and the service and crashparts for Ford Mondeo and Mazda Etude models are to be reduced by between 26 and nearly 50 percent. Although Ford Motor Company of Southern Africa have been engaged in high level negotiations with Ford Headquarters on parts pricing for some time, it was Ford Motor Company's increased investment in South Africa earlier this year that accelerated the pace of the price changes.