USA: Ford Motor Company, HA-LO Industries to Form New Merchandising And Licensing Business
Ford Motor Company (NYSE: F) and HA-LO Industries (NYSE: HMK) are joining forces to form a joint venture that will market and sell branded merchandise for all of Ford Motor Company's global vehicle brands. The new company will serve as the merchandising arm for all Ford vehicle brands globally. The creation of this business will assign professional merchandising executives to work with vehicle brand managers to identify brand-enhancing products tailored to unique brand image needs. These products will then be incorporated into new promotional and retail merchandising programs, available to consumers in partnership with dealers.
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