Ford has responded to new GM 0% financing deals for US customers by “enhancing” its third quarter "We Will Rock You" incentive programme with 0% financing on most remaining 2002 Ford brand cars, trucks and SUVs.

The move came just two days after the company announced new finance rates down to 2.9% for Q3.

“One thing that's certain is that Ford will be competitive,” said Ford Division president Steve Lyons. “As the competitive landscape changes, we will answer.”

The 0% financing is available on all Ford brand models except Thunderbird, Escape and SVT models until 3 September.

An option that combines customer cash and a reduced financing rate also is available on most models.

Ford continues to offer $1,500 to $3,000 rebates on most vehicles. Customers cash increased on some models including the four-door Explorer and F-150 SuperCrew as well as the Escape which offers new financing rates of 2.9, 3.9 and 4.9 percent for 36-, 48- and 60-month contracts, respectively.

Lease loyalty bonuses of $1,000 to $1,500 still are available until 30 September on most models, and can be combined with the customer cash rebates or financing rates being offered.

Television and print We Will Rock You advertising has begun.