GERMANY: Ford finds European Millenials like SUVs
Ford of Europe plans to expand its range and increase sales in the fast-growing SUV segment in Europe, as well as significantly increase its offering of all-wheel drive (AWD) technologies so, natch, its has released results of a Ford-sponsored survey in the region showing "SUVs are highly desired by Millennials - those aged 17-34 - indicating Europe's SUV boom is poised to accelerate". More so than other age groups, Millennials say SUVs make them feel powerful when they drive, are the kind of vehicle they want to be seen in and are more sporty and fun to drive than other vehicle types - according to strategic research consultancy Benenson Strategy Group.
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