USA: Ford executive says further incentive hikes will hurt profits rather than boosting sales
Ford vice president of revenue management Lloyd Hansen has told Reuters in an interview that US incentives are so high that any further increases are more likely to hurt profits than boost sales. According to Reuters, Hansen said the company would not surrender to General Motors' incentive-driven push for sales although Ford lost 1.6 points of U.S. market share in 2002.
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