Ford of Europe's sales in October increased by 12.8% year-on-year to 121,000 units, giving Ford its highest European market share in twelve years. Ford's market share rose by 0.5 percentage points in comparison to October last year.

"This is the strongest October we've had in Europe for 12 years, and it shows we must be doing the right thing in the eyes of our customers," said Ingvar Sviggum, Ford of Europe's Vice-President for Marketing, Sales and Service.

"The key is having the right products at the right time for our customers, and this is why we're now the clear No.2 best-selling brand in the European auto industry."  

"What's more, we've also seen a dramatic increase in the quality of our sales. In October, 64 per cent our car sales were to retail customers, compared to 48 percent in October 2008. Last month, 80 per cent of Fiesta, 75 per cent of Ka and 70 per cent of Kuga sales were to retail customers." 

"Ford Ka sales continue to rocket in 2009 - year-to-date they've more than doubled.  We've sold a total of 90,500 units this year, up by 48,300 compared to the first ten months of last year. Fiesta sales are now more than 500,000 units globally since the car was first launched in Europe last year," said Mr Sviggum.

Ford of Europe's three top-selling vehicles (19 main markets) were the Fiesta (41,300), Focus (24,200), and Transit (8,900). The Fiesta remained Europe's second best-selling car in October; some 41,300 new Fiestas were delivered to customers in Europe. Fiesta was also the best-selling foreign vehicle for the month in Italy and in France.

Year-to-date
Ford increased its share by 0.5 percentage points to 9.1 per cent, the best October year-to-date share for Ford since 1999 in its main 19 European markets. Share was up in 16 out of the 19 main markets.

In the first ten months of 2009, Ford registered 1,218,100 vehicles in its 19 European markets, a reduction of 37,300 units or 3 per cent lower than in the same period in 2008. This compares with a total industry decline of 8.1 per cent in the same period. Year-to-date across its 51 markets, Ford of Europe sold 1,394,700 vehicles, a decrease of 155,000 units, or 10 per cent fewer than in the same period in 2008. 

Ford's three best-selling vehicles in the first ten months of 2009 were the Fiesta (396,500), Focus (256,200) and Transit (99,900).