Ford of Canada bucked the trend in September, posting comfortably higher auto sales as the broader Canadian industry continued to slide.

Auto sales in Canada fell for an 11th straight month, industry figures showed Thursday, but Ford Canada managed to post its fourth consecutive month of gains, rounding out its strongest quarterly sales increase in six years, Reuters reported.

Overall Canadian sales were down 3.5% from a year earlier to 129,503 units, as the market continued to slowly rebound from much steeper declines earlier in the year, according to data from DesRosiers Automotive Consultants.

Ford Canada's September sales were up 24.3% to 16,159. Car sales rose 33.2%, while trucks were up 21.4%.

Dennis DesRosiers, president of DesRosiers Automotive Consultants, said Ford's greater financial strength relative to its competitors was a factor in its success, but that product was the key.

"Ford has clearly shown, if you get your product right then it is possible to turn around market share losses and actually grow market share," he said.

Chrysler said total sales dropped 7.3% year on year to 15,857 units. The company said that, due mainly to the strength of its Brampton, Ontario-built Chrysler 300 and Dodge Charger, passenger car sales rose 18.7% to 3,503 units. Truck sales fell 12.8%, to 12,354.

General Motors remained top automaker in Canada, with 23,778 units sold, although that was down 23.4% from September 2008. GM's car sales plunged 52.4% while truck sales rose 5.3%.

Toyota Canada sales fell 9.5% from a year ago to 17,569 units. Honda Canada sold 12,399 units in September, a 17% drop from last year.