Ford boost as Jaguar accelerates
Ford, the US motor manufacturer, yesterday reported better than expected first-quarter profits, which were buoyed by the revival of Jaguar. Ford has enjoyed great success in raising Jaguar's profile in the US - the biggest market in the world. Dealers delight in playing up the perceived "plumminess" of Jaguar - and the beneficiaries of America's longest economic boom have jumped at the chance to buy into the image.
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