UK: Ford books 12,000 scrappage scheme orders
UK Ford dealers have taken over 12,000 orders for new cars under the government's scrappage scheme - rising by about 300 sales a day, the company said today.
More than 75% of the 'scrappage' orders are for its small car range, with over 47% replacing 'blue oval' vehicles aged over 10 years with the balance being delivered to customers new to the brand.
As of yesterday (2 July), Ford had taken in 12,000 'scrappage' vehicles, each with a minimum GBP2,000 discount mostly against Fiesta, Ka and Fusion models.
Britain managing director Nigel Sharp said: "New vehicle sales have been boosted by the scrappage scheme and, in doing so, helped secure UK jobs at Ford and our dealer partners. [We have] taken a healthy share of scrappage business considering the limited number of models we have in the budget area, which represents the vast majority of these sales."
The most popular car ordered by is the new Fiesta.
The scrappage scheme has boosted new car sales by over 60,000 units, the UK government claimed in mid-June.
"Over 60,000 orders have now been taken by manufacturers since the subsidy of GBP2,000 was announced in the budget to scrap vehicles of 10 years old or more," it said in a statement.