Ford's US third-quarter incentive programme called "We Will Rock You" offers customers $1,500 to $3,000 or reduced-rate financing on most remaining 2002 Ford brand cars, trucks and SUVs. Lowest reduced finance rates are 2.9% on 60-month contracts while rates on 36- and 48-month contracts have been reduced and a combined customer cash and reduced financing rate option is also available on most models.