INDIA: Figo at forefront of Ford sales surge
Author: just-auto.com editorial team | 1 April 2010
 |
Figo is a restyled and updated previous model Fiesta |
The introduction of the new Ford Figo has sparked strong demand for the carmaker in India with more than 10,000 orders for the model less than one month after it went on sale.
Ford India sales last month more than tripled year-over-year, rising 203% to 9,478 units, almost three times more than the previous month. In response to the strong demand, the company is introducing a second production shift at its plant in Chennai.
The exceptional March performance included strong sales of the Ikon, Fiesta, and Endeavour.
Michael Boneham, president and managing director of Ford India, said: “We are delighted at the initial response to Figo, and are incredibly proud to have struck such a positive chord with Indian consumers.''
Part of Ford's US$500-million investment in India, Figo - and updated previous generation European Fiesta - was designed and engineered with Indian customers in mind – including customer clinic research and thorough testing in both simulated and actual road evaluations.
The Figo is one of the more than 20 new vehicles Ford is introducing globally in 2010. The company said that more than 900,000 people visited the homepage to learn more about the car and spent and average of over eight minutes on the website. In addition, thousands of people joined communities across social networking sites like Facebook, Twitter.
Boneham added: “Factors such as the initial price of the car, fuel efficiency and cost of maintenance are critical in determining affordability for a new car buyer. Indian customers are confirming that Figo solidly delivers on all of these.”
Sectors: Vehicle manufacturers, Vehicle markets
Companies: Ford
View next/previous articles
1 Apr 2010 -
Currently reading -
INDIA: Figo at forefront of Ford sales surge
1 Apr 2010 -
1 Apr 2010 -
Related company research
Ford 2010 company profile edition 2
This latest edition just-auto company profile is part of a major series of reports that will provide you with convenient and concise analysis on the world's largest component and vehicle manufacturers. Each individual company is profiled in a consist...
Company Financials Ford Motor Company
The Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance sheet, and ca...
Ford Europe 2010 company profile edition 2
This latest edition just-auto company profile is part of a major series of reports that will provide you with convenient and concise analysis on the world's largest component and vehicle manufacturers. Each individual company is profiled in a consist...
Related articles
ANALYSIS: European light vehicle output to fall in 2011
The latest forecasts from JD Power suggest that the sluggish outlook for the European economy is creating risks on the downside that could drag vehicle output in Europe down by almost 10% in 2011. JD Power's base case forecast is for a more modest 1% decline.
FIRST LOOK: One Ford strategy takes shape in C-Max
Ford's new C platform makes its first appearance on European roads next month as the basis of the five seat C-Max and seven seat Grand C-Max before underpinning the redesigned Focus early in 2011.
ANALYSIS: US light vehicle market faces slow recovery
The recovery path for light vehicle demand in the US remains slow and fragile, according to JD Power's director of automotive forecasting.
There are currently no comments on this article
Be the first to comment on this article