ITALY: Fiat 500 family set to grow
Fiat's 500 city car has got bigger and is all set to grow even more as the Italian carmaker establishes it as a brand within a brand.
The 500 will be to Fiat what Mini is to BMW according to brand chief Gianluca Italia. In addition to the longer, taller, roomier 500L, currently being rolled out across Europe, further models will follow.
This will start with a 500 Trekking, a two-wheel-drive crossover type vehicle which uses Fiat's 'traction+' system which will be unveiled at the Geneva show next week. Italia said more versions will follow including a 4x4 - the 500X, "and we are looking at many other variants".
"We are looking at a full family of vehicles. We know that the 500 is often bought by parents for their children but the loyalty to the car is low, around 60% of drivers move onto something bigger. We want to be able to offer them an extended 500 range.
"The 500 has been a very big success and the model still has a long way to go and we have a number of new developments."
Arguably, the 500 is keeping Fiat afloat in Europe, along with the Panda, they are the best-selling small cars, taking some 35% of the so-called A segment across the region.
The 500L, said Italia, takes the 500 up one into the B segment but he expects to conquest sales from many other market areas, such as the C-segment family cars plus small and medium size SUVs.
He added: "For the first time the 500 now has five-doors, it is a full five-seater and there is plenty of room for luggage. The car might be B-segment in size but it has the interior space of a family car."
There are also two new engines for the 500L, including a more powerful version of Fiat's unique two-cylinder Twin Air turbocharged petrol unit, up from 85bhp to 105bhp while still keeping emissions down to 112 g/km.
That includes stop start and an eco mode which reduces output to 98bhp which, according to the head of powertrain Aldo Marangoni, places Fiat a full seven years ahead of the EU's 2020 emissions targets.
The second newcomer is the 1.6 litre multijet diesel with an identical 105bhp but with very different driving characteristics, said Marangoni. He added that both engines debut in the 500L but will be introduced later for other group models.
After being entertained for the last couple of weeks by Germany v France over Mercedes' choice of air conditioner refrigerant (colleague Simon Warburton has now learned so much about R134a v r1234yf h...
The media days for the 2013 Frankfurt Internationale Automobil-Ausstellung (IAA) are 10 & 11 September. Each of the following vehicles is a world premiere at the show....
New vehicle sales in the US are continuing to run at a strong level in August according to a monthly sales forecast developed jointly by JD Power and LMC Automotive....
A 7 September win for the Liberal-National parties coalition in Australia's federal election would lead to General Motors Holden ending manufacturing. So claims Phil Horton, the managing director of B...
- COMMENT: Volvo's US sales surge as China reverses
- COMMENT: Ford F-Series production soars
- China's economic turbulence worries auto industry
- Baking Kias at 45C
- THE WEEK THAT WAS: Trouble in Tianjin
- UPDATED IAA debuts list: Audi SQ5 TDI plus added
- Land Rover develops 'see-through trailer' concept
- Jaguar Land Rover scraps Saudi plant plan
- Nissan allocates redesigned Juke to Sunderland
- Brazil Four losing sales faster than industry rate
- Ford Motor Company (F) - Financial and Strategic SWOT Analysis Review
- General Motors Company (GM) - Financial and Strategic SWOT Analysis Review
- Global light vehicle engine technologies market- forecasts to 2030
- Global light vehicle safety systems market- forecasts to 2030
- Global heavy trucks market