Former Ferrari GB marketing director James Pillar (40) is joining Bentley Motors in the new position of director of marketing communications.

Before Ferrari, he held marketing positions with Virgin Cars, Porsche Cars GB, Lamborghini and TVR.

Pillar's appointment follows the decision of Mark Tennant, marketing & PR director, to leave the prestige Volkswagen group-owned after nine years with the company "in pursuit of other interests", Bentley said in a statement.