Figures released by Toyota's Thai subsidiary show that sales of new cars and trucks rose to 26,802 units in February from 19,673 a year ago. The market was driven up by the availability of cheap finance.

Several carmakers, including Toyota and Isuzu, are offering cheap car loans, longer repayment periods and free insurance to boost sales. An improving economic climate in Thailand is also a factor lifting demand. New model introductions are expected to keep the market up over the next six months.

Toyota was market leader in February, with 28.6 percent of total car sales. Toyota's new car sales last month rose 70 percent to 7,674 units.