USA: ExpressAutoParts.com Announces Marketing Agreement with Yahoo!
ExpressAutoParts.com (www.expressautoparts.com), one of the world's leading online automotive superstores, has announced a marketing agreement with Yahoo! Inc. (Nasdaq:YHOO) a leading global Internet communications, commerce and media company serving 145 million Internet users worldwide.
Under the agreement, ExpressAutoParts.com will be promoted on the Yahoo! network and ExpressAutoParts.com and Yahoo! will co-sponsor a promotional 18-wheel tractor-trailer that will tour more than 180 key venues throughout the United States.
"Yahoo!'s global audience includes automotive enthusiasts and we're thrilled to offer them ExpressAutoParts.com's expertise in supplying automotive parts and automotive advice," said Bruno deLandevoisin, co-CEO, ExpressAutoParts.com. "Forrester Research estimates that 42 percent of new Internet users are logging on for automotive information, making this a potentially explosive market."
"Consumers are looking to the Internet more than ever before for reliable information about their vehicles," said Jeffrey Zink, regional vice president, Yahoo! Inc. "ExpressAutoParts.com is a leader in their space and we're very pleased to make their services available to Yahoo!'s 145 million global users."
ExpressAutoParts.com, Inc., is one of the world's largest online automotive superstores, offering millions of parts and accessories for foreign and domestic cars, trucks and SUVs, at 15% - 20 % below retail cost. An indispensable resource for everyone from the weekend do-it-yourselfer to the trained professional, ExpressAutoParts.com offers special features. These include: "Mr. G's Daily Tech Tips"; specialty part experts; an auto enthusiast resource center -- complete with specialty parts sourcing, racing schedules, trade show information, car show information, and classic car news; and ASE-certified, live, online mechanics to provide automotive advice for repair jobs every step of the way. Established in 1998, ExpressAutoParts.com is based in New York and has access to a network of automotive warehouses throughout the country, facilitating super-fast delivery anywhere in the U.S.