UK: Everything the Automotive Professionals Should Know About e-Commerce, CRM & Brand Management Strategies
www.just-auto.com -- As the new car market becomes ever more competitive, maintaining -- never mind growing sales -- is becoming an ever tougher challenge. Most manufacturers are reviewing their marketing strategies and approaches, both nationally and internationally. Car companies cannot afford to lose customers, given the costs involved in winning them in the first place. Sales and marketing costs are far from insignificant; getting the best results from their marketing spend is critical for every automotive manufacturer.
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