Ducati Motor Holdings is relocating its North American subsidiary from New Jersey to California, in a move to get closer to the centre of the US motorcycle industry. The North American market is a priority for Ducati and represented 23% of total revenues in 2001. The relocation signals the Company's determination to capitalise on the immense potential in California, already the largest market for Ducati in the US - accounting for about 20% of US retail sales - and is home to many of America's most important motorcycle manufacturers and media.