USA: Dodge takes over Mercedes-Benz-designed Sprinter van marketing
Dodge on Sunday introduced the Mercedes-Benz-designed Sprinter van to US buyers at the 2003 North American International Auto Show in Detroit. "The Sprinter is both a logical and natural next step in realizing an ambitious multi-part commercial vehicle strategy within Dodge to add incremental sales across all of our brands in the next few years," said Dodge marketing chief Darryl Jackson.
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