USA: Dodge Motorsports/Mopar Performance Communications Applies Platform Approach
DaimlerChrysler's Chrysler group is applying the same different philosophy to its Dodge Motorsports/Mopar Performance communications team as it does to the development of its new cars and trucks -- a platform team approach. A team made up of two of America's top PR agencies -- Golin/Harris and Cotter Group -- has been named to represent the Dodge Motorsport/Mopar Performance public relations efforts for NASCAR Winston Cup and Craftsmen Truck, National Hot Rod Association (NHRA) and International Hot Rod Association (IHRA), World of Outlaws, Dodge Viper and Chrysler prototype endurance racing and Neon Charity Challenge.
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