DaimlerChrysler's Chrysler Group is already offering discounts to bolster sales of the newly-launched Pacifica ‘crossover’ SUV, dealers have told the Wall Street Journal (WSJ). The report, carried by Dow Jones Newswires, said that, until June 2, returning lease customers are eligible for a $US1,000 "loyalty" discount on the $35,000 vehicle. The Pacifica will also be added to a $500 trade-in dealer cash programme announced on other vehicles last week and the additional money should help dealers offer customers more attractive monthly payments, the WSJ added.