US: Digital gadgets becoming more important for car buyers - studies
Automakers increasing digital offerings, linking in-dash systems to smartphones and services like traffic monitors are responding to demand, according to a US report which said a recent study by IBM showed buyers would increasingly select new cars based on the gadgetry they contain. Separately, an online survey of about 2,100 people conducted for Johnson Controls (JCI) by Harris Interactive suggested consumers want to use phones and existing apps to safely connect in their vehicles.
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