US: Detroit surge drives US light vehicle sales in January

By | 4 February 2013

Dodge Dart has been a fast seller for Chrysler

Dodge Dart has been a fast seller for Chrysler

The surge that provided a strong end to 2012 continued into January as US light vehicle sales rose 14.2% to about 1.04m. The seasonally adjusted annualised rate came in at 15.29m, off just slightly from December’s 15.37m, and well ahead of the 13.98m figure reported in January 2012.

Leading the way were the Detroit automakers, which all posted double-digit growth and teamed up to take an additional 1.4 points of market share. The trio was led by a 21.7% gain from Ford, where a 39.3% jump in car sales lifted total Ford brand deliveries by 23.3%. While fleet sales were likely a major factor, Ford actually sold more passenger cars than SUVs and crossovers in January. The new Fusion, despite some issues, was the best-selling US-brand car.

Lincoln continues to be Ford’s Achilles Heel with sales off 18.2%. Lincoln was near the bottom of the premium segment, coming in 10th of 12 brands; trailing both Volvo and Land Rover.

Chrysler sales rose 16.4% last month. Once again, the story was passenger car sales with volume up 50.4% compared to January 2012. 36.8% of total Chrysler Group sales went to cars: last year, that figure was 28.5%.

Despite concerns about a flubbed launch and the need for more power under the hood, sales of the Dodge Dart continue to improve. The volume isn’t where Chrysler CEO Sergio Marchionne wants it, but the Dart is one of the strongest performers out of all the new vehicles introduced in 2012. New models that have been announced should bring more shoppers into Dodge showrooms.

General Motors 15.9% improvement was driven in part by powerhouse finishes at Buick and Cadillac. Buick got a nice bump from its Verano clone of the Chevrolet Sonic and the new ATS and XTS boosted Cadillac’s volume by 47.0%.

Increases in light truck sales also helped the General beat analyst estimates. The Silverado and Sierra pickups had the largest gains of any full-size American pickups.

Toyota enjoyed the largest margin of any of the major automakers and also picked up 1.5 points of market share. Big jumps in sales of the Corolla and Avalon and a 60% gain in Lexus passenger car sales help the top Japanese manufacturer put pressure on Ford for second place in the standings. Toyota was just 8,138 sales behind Ford in January.

Subaru didn’t set any new records, but it reported a 21.3% increase in sales. Honda continued its recovery with a 12.8% improvement built on a 75.2% blowout in Accord sales.

While the improvements were small, Hyundai and Kia both set monthly sales records helped by volumes of the Elantra and Optima.

Mercedes-Benz started 2013 with a new January sales record and a healthy lead over BMW, which finished January just 302 sales ahead of a resurgent Lexus. Audi claimed another new sales record as it passed Acura to take the No. 5 spot in the luxury rankings.

Volkswagen sales continue to grow: VW outsold the Buick, Cadillac and Chrysler brands in January. New subsidiary Porsche brought home another monthly sales record.

Automakers have a 15-million-sale target for 2013. If Washington can demonstrate some direction and leadership that will encourage businesses to take the risk of real growth, it should be possible.

Sectors: Vehicle manufacturers, Vehicle markets

Companies: Ford, Chrysler, Dodge, Toyota, Volvo, Land Rover, Lexus, General Motors, Chevrolet, Subaru, Honda, Hyundai, Kia, Mercedes, BMW, Audi, Acura, Volkswagen, Porsche

View next/previous articles

Currently reading -

US: Detroit surge drives US light vehicle sales in January

There are currently no comments on this article

Be the first to comment on this article

Related company research

Ford Motor Company

Datamonitor's Ford Motor Company - SWOT Analysis company profile is the essential source for top-level company data and information. Ford Motor Company - SWOT Analysis examines the company’s key business structure and operations, history and products...

Ford Motor Company: Automotive Company Profile, SWOT & Financial Report

"Ford Motor Company: Automotive Company Profile, SWOT & Financial Report" is a crucial resource for industry executives and anyone looking to access key information about "Ford Motor Company"...

Ford Motor Company (F) - Financial and Strategic SWOT Analysis Review

Ford Motor Company (Ford) is one of the leading companies in the global automotive industry. Ford, along with its subsidiaries and affiliates, offers cars, trucks, SUVs and many other products and services to automotive consumers across six continent...

Related articles

THE WEEK THAT WAS: Pain and gain

More read-it-and-weep news for struggling European rivals from Volkswagen group this week as it chalked up another little milestone - selling over 3m vehicles in the first four months of a year.

AUSTRALIA: Holden commits as union calls for bi-partisan auto approach

Holden says it is committed to continuing its Australian presence despite Ford's decision to end production in the country, while a major union is calling for both political parties to unite around supporting the automotive sector.

AUSTRALIA: Ford to end local manufacture in 2016

After announcing an after-tax operating loss of A$141m for the 2012 financial year, following a A$290m loss in 2011, Ford has finally thrown in the manufacturing towel in Australia and will close its factories in 2016.

Welcome to the home of automotive information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page