Japanese-based DENSO Corporation and Abdul Latif Jameel Co., Ltd. have jointly established a company to produce car air conditioners in Jeddah, Saudi Arabia. It represents DENSO's first major production investment in the Middle-East. The total investment is expected to be about US$2.5 million. DENSO and Abdul Latif Jameel Co., Ltd. each own 50 percent of the new company and manage it jointly. The new company is scheduled to begin production in October. Initially, it will produce about 20,000 car air conditioners annually for Abdul Latif Jameel Co., Ltd., which is the sole distributor for Toyota and Lexus in Saudi Arabia.