GERMANY: DaimlerChrysler reveals 10-year brand integration plan
DaimlerChrysler will more closely integrate its Mercedes-Benz, Chrysler and Mitsubishi brands under a new 10-year plan, the Financial Times (FT) said.
The paper said that chairman and chief executive Jürgen Schrempp has called for proposals to integrate parts distribution, dealer services, logistics and payroll across the subsidiaries.
Schrempp told the FT the company already has a 10-year plan to reduce the number of different engines and transmissions and was seeking more savings in commodity purchasing.
He pledged to protect the distinct identities of DaimlerChrysler's different car makers, the FT said but added: "Why not combine parts departments, workshops and things like that where you can get fantastic scale effects without affecting the brand?"