UK: Daewoo Cars advertising account up for tender
Daewoo Cars UK is putting its national advertising account out to tender but current agency DFGW has chosen not to participate. DFGW won the account in 1994, in time for Daewoo's launch in the UK in April 1995. With a multiple award-winning campaign in the lead up to and following the launch of the brand - with such notable catchphrases as "The biggest car company you've never heard of " and "That'll be the Daewoo" - DFGW's work was pivotal in the success of the Korean marque's launch.
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