UK: Cut-price Isuzu franchises on offer
UK Isuzu importer, Birmingham-based International Motors, wants to expand its dealer network rapidly from 80 to 140. The reason is the imminent launch of the new Rodeo pickup range on sale from November. UK marketing director for Subaru and Isuzu, Jon Nealon, said that, although Isuzu will remain a one-model range in the UK, the interest expressed by current non-Subaru and Isuzu franchises to take on the Rodeo range had been significant.
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