Automotive Portal Utilizes the CrossCommerce E-Merchandising Platform (TM) to Bring Relevant Commerce Online Quickly and Easily

CrossCommerce, the industry's first E-Merchandising Service Provider, announced today that AutoMall.com, a leading automotive portal, will use the CrossCommerce E-Merchandising Platform to offer its site visitors a broad range of commerce, beginning with relevant automotive products then expanding to include products that fit visitors' demographic interests. AutoMall.com visitors can get price quotes on new or used cars, list a car for sale, read automotive reviews, research a wide variety of automotive topics, and now, purchase products related to these activities.

"AutoMall.com makes it easy for visitors to find automotive information on the Internet. This has always been our business philosophy; make it easy, keep it simple. When we began looking into putting e-commerce directly on our Web pages, it was clear that the backend process, which includes dealing with wholesalers, fulfillment, and credit cards, would consume a great deal of our resources and time," said Bill Jeppesen, president of AutoMall.com. "Then, we were introduced to the CrossCommerce E-Merchandising Platform. It is a perfect solution for us and for our site visitors. CrossCommerce handles all of the backend work, while giving us the flexibility on the front end to determine product mix, pricing and page selection as we see fit. The bottom line is, CrossCommerce is helping us jump into the market virtually overnight, making it easy and profitable to take AutoMall.com to the next level as a viable Web-based business."

The CrossCommerce E-Merchandising Platform is comprised of three primary components: the Adaptive Intelligent Merchandising (AIM(TM)) application, the CrossCommerce Virtual Product Warehouse(TM), and Merchandising Intelligence(TM).

The AIM application is a simple front-end application that completely automates the e-commerce business processes. Easily accessible through a standard Web browser, the application enables non-technical site administrators and marketers to quickly identify and merchandise products down to the page level.

"By subscribing to the CrossCommerce E-Merchandising service, we've been able to bypass the massive technology and system integration investments that would typically be required to add commerce to our site," adds Jeppesen. "As a result, we are able to concentrate on creating the new and informative content that our loyal site visitors have come to expect while adding an entirely new level of service to help us increase our site brand loyalty."

The AIM application gets rave reviews from Jeppesen: "It's tremendously easy to use. What's also important is that the application automates the design of the product display so it matches the AutoMall.com look-and-feel."

The CrossCommerce Virtual Product Warehouse provides access to millions of intelligently categorized stock-keeping units (SKUs) - across a broad range of product categories. This represents the largest online inventory of merchandise offered by any vendor in the industry.

CrossCommerce Merchandising Intelligence closes the loop by providing subscribers with real-time performance reporting and professional merchandising expertise for fine-tuning their product offerings. CrossCommerce tracks impressions, click-through rates, and sales down to the product level.

"Operators of content-centered sites would rather concentrate on their main mission of developing and refreshing content than getting bogged down in the research, expense and development effort that it takes to create a commerce-enabled site," says John Buselli, Director of Sales with CrossCommerce. "We believe that the e-merchandising services model we've developed will enable such sites to tap a major new revenue source - without diverting them from their primary focus of creating compelling content."

About AutoMall.com


The AutoMall.com Website provides a one-stop shop for qualified automotive information links. Users can buy and sell new or used vehicles, get online insurance quotes, financing information and more. The Website also provides sources for parts, manufacturers and independent consumer sites. AutoMall.com is owned and operated by AutoMall.com, LLC, a privately held company with offices in Salt Lake City, UT; Morgan Hill and San Jose, CA. For more information contact marketing@automall.com or visit the Website at www.automall.com.

About CrossCommerce

Formed in 1999 as the industry's first E-Merchandising Service Provider, CrossCommerce is transforming content-centric sites into next-generation providers of online commerce. The company enables these sites to quickly monetize their traffic and maintain direct ownership of the customer relationship without disrupting their primary focus of creating compelling content and services.

CrossCommerce automates core e-commerce business practices, which until now have required expertise in merchandising, product sourcing, transaction processing, fulfillment, and customer service. The company also provides comprehensive Merchandising Intelligence that is a prerequisite to successful selling online. As a result, content, community, entertainment, and affinity sites can now offer targeted commerce to their customers without complex, expensive, and lengthy system integration and product sourcing.

The company's co-founders - Peter Nordberg, Raj Sarasa, and Jim Oliver - are industry veterans with backgrounds at leading companies that include WebLogic, Apple Computer, and Hewlett-Packard.

Privately held, with blue-chip investors that include The Sprout Group, Nexus Group, and Osprey Ventures, CrossCommerce is headquartered in San Francisco. For more information, visit the company's Web site at www.crosscommerce.com or call 415/315-1000