US: Clobbered at home Chrysler grows overseas
Chrysler says it has reached an unprecedented sales milestone in May by achieving 36 consecutive months of year-over-year sales growth in markets outside North America.
Chrysler International sales for the month grew by 5 percent (21,505 units) compared to May 2007, establishing a new record for the best May sales in the company's history. Year-to-date sales were up 7 percent (98,188 units) versus the same time period last year.
"Chrysler's success outside North America demonstrates that our newest products are meeting the needs of global consumers and attracting new buyers to our brands," said Jim Press, Vice Chairman and President. "This is especially important as our core North American market shifts towards a more global customer outlook with a preference for fuel efficiency. We will work to continue to expand our International business by listening to customers in all markets, expanding our dealer network and offering vehicles that are suited to meet their diverse needs."
Chrysler sales in Europe were up Chrysler sales in Europe were up 4 percent year-to-date (54,659 units), as May sales increased 8 percent (11,972 units).
- Chrysler sales in Russia more than doubled (up 107 percent) to reach 971 units in May. Year-to-date sales for the market grew 82 percent (3,854 units), led by Dodge Caliber, the company's highest-volume vehicle outside North America.
- In the UK, one of the highest-volume markets for Chrysler, sales grew 20 percent in May (1,572 units) and were up 11 percent (8,320 units) January through May.
Sales in the Asia Pacific region grew by 39 percent in May (3,807 units), and 52 percent year-to-date (17,860 units). Much of this growth has been generated by increases in the region's highest-volume markets, China and Australia.
- Sales in China were up 134 percent (8,604 units) year-to-date, and 91 percent (1,869 units) in May, making it the highest-volume market for the month. High demand for locally produced vehicles and the introduction of the Jeep Compass were key factors, Chrysler said.
- Australian sales of Chrysler vehicles grew 34 percent in May (1,065 units), and increased 25 percent so far in 2008 (4,672 units). Jeep Wrangler sales in the market achieved their second-best month ever (251 units), and the vehicle has outsold all other Chrysler vehicles in the market.
Dodge brand sales achieved a 40 percent growth in sales so far in 2008 (28,354 units). Jeep sales grew 6 percent (38,250 units) during the same time period, while Chrysler brand sales declined 10 percent (31,584 units).