FRANCE: Citroen, Virgin join forces for marketing ventures
Citroën has joined forces with Sir Richard Branson's giant UK-based brand Virgin to promote its newest model, the compact C3 hatchback, in France. France's largest music and entertainment store, the Virgin Megastore on the Champs Elysées in Paris, is displaying a C3 enclosed in a giant glass ball and the car is also featured on various Virgin web sites. In return, Virgin is featured on Citroën's French-language web sites.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable