ARGENTINA: Citroen C4 sedan production starts
Peugeot Citroën Argentina has begun production of the Citroën C4 notchback, the first sedan to be built by the brand in Argentina, and it's also destined for Europe.
The new model will extend Citroën's lineup in the mid-size segment, which represents one third of the Argentine market and one quarter of Latin American demand. It will go on sale in Argentina next July.
The C4 notchback is the sixth model to be built at the Buenos Aires plant, which already produces the Peugeot 206, 307 five-door, 307 sedan and Partner and the Citroën Berlingo. Output of the C4 notchback is expected to reach 50,000 units per year.
The plant will supply Latin American markets, as well as Spain, the first European market to offer the new model, which was launched first in China, where it is also built, last year.
Peugeot Citroën Argentina has nearly 4,000 employees and produced 100,000 vehicles in 2006. PSA Peugeot Citroën continued to expand in Argentina in first-quarter 2007, with total registrations of 23,500 units up 23% achieving a market share of 15%.