JAPAN: Chrysler to make a return
By Chris Wright | 19 November 2012
Chryslers are going back on sale in Japan for the first time in more than four years.
Fiat Chrysler Japan said it will launch the Chrysler 300 and Ypsilon models in mid-December. It is using the same branding strategy as the UK.
The company said it will price the flagship 300 sedan competitively in an attempt to stimulate consumer demand.
The turbocharged Lancia-based Chrysler Ypsilon, will be equipped with Fiat’s two-cylinder Twin Air engine.
Sectors: Retailing, marketing & distribution, Vehicle manufacturers
Companies: Chrysler, Fiat, Lancia
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