USA: Chrysler pins hope on lots of 'little hits' - report
Chrysler is counting on a series of "little hits" for a one-third jump in sales in the next five to 10 years, according to the website edition of Automotive News.
The report quotes Chrysler CEO Dieter Zetsche as saying the increase of about one million units will come from "new and different concepts" - rather than the car maker's existing range or scheduled replacements.
"We don't have a new minivan that would produce this kind of growth by itself," Zetsche told Automotive News."But we will be able to have five little minivans that combine to have this effect."
He added that most of the growth would be in North America.
Zetsche told Automotive News that Chrysler is concentrating on North America rather than export markets because it is reducing its five-year development budget from an average of $US42 billion to $30 billion for 2002 to 2006.